Why BasicMan?

Over the last ten years of seeing their work, I’m not so impressed with theWhy BasicMan products churned out of the Ivy League lecture halls. Their pedigrees and diplomas can generate a false sense of credibility however what comes out of their mouth isn’t necessarily tied to common sense. Regrettably, the polish and presentation often makes their inane ideas not only palatable, but convincing.

Who raises the B.S. flag on these occasions? Who cuts through the talking head noise of issues to break it down into what ‘it’ really means for the 300+ million people who still understand the concept and importance of ‘basics’? 

I recently talked with a publisher about BasicMan where I tried to answer her questions about the ‘who and why’ behind the writing. After my great circle explanation (likely she took note that I talk the same way I write >  not having mastered the economics of words) she said quite simply, “sounds like your life’s journey in our society”. Business consultants say that if you can’t readily describe your enterprise in two sentences or less, you don’t have a handle on things. The publisher had a point.

The motivation for BasicMan is to be a champion for all the simple things we dismiss, forget, or take for granted in lieu of the loudest voice, the next best thing, today’s front page headline, or the shiniest toys.

I don’t possess the position or power to change most of the things I write about but I do have the ability to give it a perspective and a simplicity that cuts through the static of spin and bias. At the core I’m no different from anyone; just someone with simple tastes, realistic optimism, and an inherent belief in ‘simple is usually better’.  My ideas aren’t necessarily profound or any better than someone else’s except that logic, reason, and a cause/effect relationship are given more weight than emotion, fairness, and marketability.

Who in our culture speaks up for the basics? Where is the eloquent person sitting on the nightly news panel of experts who represents common sense, has a college degree, works 80 hours a week for less than $80,000 a year, takes the kids to Orlando on vacation, and prefers a Five Guys cheeseburger over Coq au Vin? That person is out there, just look around; maybe even in the mirror. 

Over the last ten years of seeing their work, I’m not so impressed with the products churned out of the Ivy League lecture halls. Their pedigrees and diplomas can generate a false sense of enlightenment and credibility, however what comes out of their mouth isn’t necessarily tied to common sense. Regrettably, the polish and presentation often makes their inane ideas not only palatable, but convincing.

Who raises the B.S. flag on these occasions? Who cuts through the talking head noise of issues to break it down into what ‘it’ really means for the 300+ million people who still understand the concept and importance of ‘basics’? 

I believe that everything should be broken down to basics. The further we stray from those original principles, the more apt we are to screw things up.

What segment of society really understands credit swap derivatives as sound economics? How do Freddie and Fannie stay in business? Who are those Sunni’s, Shia, Kurds, Hamas, Hezbollah, Bathists, Taliban, Al Qaida? Why are Islam and the West perpetually at odds? What’s the difference between a czar and a secretary? What exactly is affordable universal healthcare and who can really afford it? What does the U.S. Constitution really say?

At the end of the day a basic mind asks a few simple questions as they relate to the issues at hand. Does it make sense? Who is selling it? How will it affect me and my family? What does it cost? Who is going to pay for it and how much? And finally, what’s the bigger picture and does this fit into it? Sadly, this last question isn’t asked nearly enough.

All this is to say; I am just a basic guy; that working schlub who sees life through a different prism than the picture we are presented by the media, intellectual elites, academics, celebrities, et al. The truth in all this is that there are more of me (us) than there are of them; yet tragically, it is a rarity for anyone to put into words and represent this basic purview of life and society.

The publisher was correct, however. It has been a journey in thought since the writing began in 2006. My thinking continues to evolve on many fronts. Religion and faith, homosexuality, human rights, politics and politicians, economics, and justice to name a few. These changes continue to evolve through observation, growth, dialogue, experience, some serious times of quiet reflection, and finally, life itself.

The next time I am asked, “Why BasicMan”? I can meet the expectations of business consultants with this response: To lend a voice for those that typically foot the bill for the ideas of others, sort the grain from the chaff, and in the process provide my mind with some much needed therapy to cope with our crazy society.

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One Response

  1. Make everything as simple as possible, but not simpler.

    Albert Einstein

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